Marchio Unico Nazionale - Promotion Made in Italy - National Brand

Marchio Unico Nazionale e Anticontraffazione
National
ProductAim to the top
Get it done in ItalyNational
DesignNational
Technology
Card Italia IT

NATIONAL PRODUCT

Revaluation and protection of Italian products and offer for the national economic relaunch

It’s the most powerful tool ever developed on a world scale to give value to and protect the production offer of an entire economic system, specifically realized and structured to face the various needs of the Italian businesses which are mostly of small-medium size.

The National Product Official Brand (Marchio Unico Nazionale) is the tool identifying the origin and value of the Made in Italy product.

It’s a powerful brand because it represents the value of Italian traditions, laboriousness, care, mastery, history, ingeniousness and quality.

It’s a powerful brand because it helps Italian businesses in defining and arranging the most effective promotional, commercial and communication campaigns to win in world markets side by side with the businesses’ own brands, giving more value to their potential and value, therefore helping those businesses who currently do not have a strong commercial connotation or visibility to win new customers and markets.

The Marchio Unico Nazionale enhances the value of Made in Italy products and offer, allowing Italian businesses to equip with an evident, unequivocal and immediately identifiable distinctive symbol beyond doubt, a powerful Brand that possesses plain, highly performing qualities for the management and development of the most advanced promotional activities.

It combines the necessity to give complete and immediate recognition to the Made in Italy product and offering to the need of the most part of Italian companies to avail of a brand that is at the same time characteristic.  At the same time the brand is capable of protecting the end client through guaranteeing the authenticity of the product in correspondence with the specific choices inherent in the purchase. This is possible through a sophisticated system of Anti-counterfeiting capable of blocking the phenomenon of forgeries.

The National Official Brand, together with the innovative system of Anti-counterfeiting, allows the companies using it to create a direct contact with their clients. Over time this enables the development of more specific and calibrated promotional actions to attain customer loyalty (fidelity?).

Competitive plus

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