A strategic Brand for Italian inventiveness
It’s the first National Brand that answers the need to enhance the value of the quality and uniqueness of Italian technology, research, know-how, design and inventiveness and make them fully recognizable and identifiable through their originality.
It can be used by Italian companies and professionals intending to make the origin and veracity of products, projects and services fully recognizable, giving more value to their quality and their promotional and commercial potential.
It is a powerful promotional and commercial tool that can also be applied on high technology products, hardware, software, applications and IT services. With the Italian Official Brand, service companies using the Internet for their own communication, promotion and commercial activities can make their portals and websites immediately recognizable.
the Official Brand identifies Italian firms and offering in the specific dedicated areas.
Identification and Anti-counterfeiting
The Anti-counterfeiting system, together with the Italian Official Brand on Technology, research, know-how and design, can also be extended on products and services sold by the Anti-counterfeiting system users.
At the verification the buyer receives a message carrying also details on the producer and the Italian copyright holder.