POINT TO THE MAX! PRODUCE IN ITALY

The National Manufacturing Official Brand of Italy. Another strong opportunity for foreign companies.

This brand is meant for those foreign companies, brands, designers and stylists that intend to realize their production or lines of products availing themselves of the high capacity of Italian manufacturing companies, and through this, to put on the market a product of the highest standards of quality.

The use of the National Official Brand highlighting the product’s Italian manufacturing gives it a very elevated appeal, besides allowing for a cut on promotion and communication costs thanks to the use of a high-impact and extremely qualifying brand.

It can be used by brands, companies, designers and stylists who, although having already an own brand affirmed on the market, decide to raise the quality aiming to higher targets, and to enter new markets or achieve greater marketshare.

E’ utilizzabile da marchi, imprese, designer e stilisti che, pur disponendo di un marchio già imposto sul mercato, decidono di elevarne ancor più la qualità puntando sui più elevati target e per la conquista di nuovi mercati o spazi di mercato.

It can also be used by all those brands, companies, designers and stylists that do not yet have a strong brand in terms of promotion and commercialization capable of imposing their product on various market segments, and that aim to the highest possible standards of quality in the world, in order to guarantee their growth through the use of a strong Brand, easily recognizable, immediately offering the strong connotations of the top quality of Italian manufacturing.

The National Official Brand connotes the product as made by Italian firms, and the foreign brand, company, designer or stylist adopting it acquires that promotional and commercial power and those quality and exclusive elements associated with Italian products.

A new and powerful instrument to approach foreign markets for Italian companies

It is a powerful instrument of productive attraction which amplifies the manufacturing and production potentialities for Italian companies, putting them in the position to structure a new, performing and strategic opportunity for the development of promotional and commercial activities aimed to increase production.

It amplifies the qualitative aspect of the offering and allows clients to approach new and more profitable markets, further diversifying and giving more value to their commercial and productive potential.

Competitive advantages

Identification and Anti-counterfeiting

The system of anti-counterfeiting, combined with the National Official Brand, guarantees the end user the authenticity and conformity of the chosen product. The system allows immediate verification of authenticity through simple and normal operations in any part of the world, through the use of a mobile phone (sms, call) or via a dedicated internet portal. At the moment of the verification, the end user receives a message containing also infomation about the foreign company adopting the brand as well as the Italian manufacturing company.

Customer fidelity and promotion

The use of the anti-counterfeiting system, together with the National Product Official Brand, allows the business or the foreign brand to acquire data on their end consumers, therefore enabling the development of the most advanced, effective and strategic promotion and communication actions, to achieve a more specific and productive customer fidelity.

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Marchio Unico Nazionale - Promotion Made in Italy - National Brand

POINT TO THE MAX! PRODUCE IN ITALY

The National Manufacturing Official Brand of Italy. Another strong opportunity for foreign companies.

Competitive advantages